{"title":"Electric London Hair Care","description":"\u003ch3 data-start=\"247\" data-end=\"272\"\u003eAbout Electric London\u003c\/h3\u003e\n\u003cp data-start=\"274\" data-end=\"757\"\u003e\u003cstrong data-start=\"274\" data-end=\"293\"\u003eElectric London\u003c\/strong\u003e is a premium, independent hair care brand that brings professional-grade quality and cutting-edge innovation to the beauty industry. Founded by \u003cstrong data-start=\"438\" data-end=\"456\"\u003ePaul and Lorna\u003c\/strong\u003e—two seasoned professionals with a passion for hair care and styling—Electric London was born out of a vision to create a line of products that cater to the needs of both hair professionals and beauty enthusiasts, offering high-performance results while prioritizing ethical values and sustainability.\u003c\/p\u003e\n\u003cp data-start=\"759\" data-end=\"960\"\u003eWith a mission to provide innovative, luxury products that support healthy, beautiful hair, \u003cstrong data-start=\"851\" data-end=\"870\"\u003eElectric London\u003c\/strong\u003e has become a trusted name among top stylists, salons, and beauty lovers around the world.\u003c\/p\u003e\n\u003ch3 data-start=\"962\" data-end=\"989\"\u003eFounders and Principles\u003c\/h3\u003e\n\u003cp data-start=\"991\" data-end=\"1350\"\u003eThe founders, \u003cstrong data-start=\"1005\" data-end=\"1023\"\u003ePaul and Lorna\u003c\/strong\u003e, began their journey in the beauty industry with years of experience as professional stylists. Their combined expertise, creativity, and vision led to the creation of \u003cstrong data-start=\"1191\" data-end=\"1210\"\u003eElectric London\u003c\/strong\u003e, a brand designed to not only deliver salon-quality results but also to celebrate individuality and encourage self-expression through hair.\u003c\/p\u003e\n\u003cp data-start=\"1352\" data-end=\"1427\"\u003eAt the core of Electric London’s philosophy are several guiding principles:\u003c\/p\u003e\n\u003cul data-start=\"1428\" data-end=\"2236\"\u003e\n\u003cli data-start=\"1428\" data-end=\"1604\"\u003e\n\u003cp data-start=\"1430\" data-end=\"1604\"\u003e\u003cstrong data-start=\"1430\" data-end=\"1445\"\u003eInnovation:\u003c\/strong\u003e Constantly pushing the boundaries of hair care technology and formulation to create products that meet the evolving needs of both professionals and consumers.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1605\" data-end=\"1825\"\u003e\n\u003cp data-start=\"1607\" data-end=\"1825\"\u003e\u003cstrong data-start=\"1607\" data-end=\"1633\"\u003eQuality \u0026amp; Performance:\u003c\/strong\u003e Every product is meticulously crafted to ensure that it delivers the highest performance, from hydrating shampoos and conditioners to styling products that enhance texture, volume, and shine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1826\" data-end=\"2034\"\u003e\n\u003cp data-start=\"1828\" data-end=\"2034\"\u003e\u003cstrong data-start=\"1828\" data-end=\"1856\"\u003eSustainability \u0026amp; Ethics:\u003c\/strong\u003e Electric London is committed to using environmentally conscious packaging and cruelty-free ingredients, making it an eco-friendly choice for consumers who care about the planet.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2035\" data-end=\"2236\"\u003e\n\u003cp data-start=\"2037\" data-end=\"2236\"\u003e\u003cstrong data-start=\"2037\" data-end=\"2053\"\u003eInclusivity:\u003c\/strong\u003e The brand aims to offer versatile products suitable for all hair types, ensuring everyone, regardless of texture or color, can enjoy the benefits of healthy, beautifully styled hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2238\" data-end=\"2258\"\u003eMission \u0026amp; Vision\u003c\/h3\u003e\n\u003cp data-start=\"2260\" data-end=\"2485\"\u003eElectric London’s mission is simple yet powerful: \u003cstrong data-start=\"2310\" data-end=\"2485\"\u003eTo create premium hair care products that empower individuals to express their personal style and take better care of their hair without compromising on quality or ethics.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2487\" data-end=\"2759\"\u003eThe brand emphasizes that great hair care should be accessible to all—whether in the salon or at home. Their innovative range caters to those who demand results, offering solutions for everything from maintaining vibrant color to keeping hair hydrated, shiny, and healthy.\u003c\/p\u003e\n\u003ch3 data-start=\"2761\" data-end=\"2793\"\u003eNotable Awards \u0026amp; Recognition\u003c\/h3\u003e\n\u003cp data-start=\"2795\" data-end=\"2953\"\u003eElectric London has earned significant recognition in the beauty industry for its dedication to quality and innovation. Some of the notable accolades include:\u003c\/p\u003e\n\u003cul data-start=\"2954\" data-end=\"3652\"\u003e\n\u003cli data-start=\"2954\" data-end=\"3167\"\u003e\n\u003cp data-start=\"2956\" data-end=\"3167\"\u003e\u003cstrong data-start=\"2956\" data-end=\"2994\"\u003eBest Professional Hair Care Brand:\u003c\/strong\u003e Recognized by leading beauty publications and award panels for providing high-quality, performance-driven products that resonate with both hair professionals and consumers.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3168\" data-end=\"3451\"\u003e\n\u003cp data-start=\"3170\" data-end=\"3451\"\u003e\u003cstrong data-start=\"3170\" data-end=\"3201\"\u003eAward-Winning Formulations:\u003c\/strong\u003e Many of Electric London’s products, including their signature \u003cstrong data-start=\"3264\" data-end=\"3294\"\u003eElectric Blonde Life Range\u003c\/strong\u003e and \u003cstrong data-start=\"3299\" data-end=\"3334\"\u003eElectric Colour Protect Shampoo\u003c\/strong\u003e, have been awarded for their innovative formulations and effectiveness in maintaining color-treated and blonde hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3452\" data-end=\"3652\"\u003e\n\u003cp data-start=\"3454\" data-end=\"3652\"\u003e\u003cstrong data-start=\"3454\" data-end=\"3486\"\u003eTop Stylist Recommendations:\u003c\/strong\u003e Electric London is frequently recommended by top stylists and colorists around the world for its ability to create beautiful, healthy hair with long-lasting results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"3654\" data-end=\"3710\"\u003eWhy Consumers and Professionals Love Electric London\u003c\/h3\u003e\n\u003cul data-start=\"3712\" data-end=\"4499\"\u003e\n\u003cli data-start=\"3712\" data-end=\"3878\"\u003e\n\u003cp data-start=\"3714\" data-end=\"3878\"\u003e\u003cstrong data-start=\"3714\" data-end=\"3738\"\u003eSalon-Grade Quality:\u003c\/strong\u003e Electric London products are created with professionals in mind but are made available to consumers who demand salon-level results at home.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3879\" data-end=\"4080\"\u003e\n\u003cp data-start=\"3881\" data-end=\"4080\"\u003e\u003cstrong data-start=\"3881\" data-end=\"3908\"\u003eCruelty-Free \u0026amp; Ethical:\u003c\/strong\u003e The brand’s commitment to sustainability, cruelty-free testing, and eco-friendly packaging ensures that you’re making a conscious choice for your hair and the environment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4081\" data-end=\"4291\"\u003e\n\u003cp data-start=\"4083\" data-end=\"4291\"\u003e\u003cstrong data-start=\"4083\" data-end=\"4108\"\u003eInnovation \u0026amp; Results:\u003c\/strong\u003e With products designed for all hair types and concerns—whether it's blonde hair, color-treated hair, or hair in need of hydration—Electric London delivers solutions that really work.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4292\" data-end=\"4499\"\u003e\n\u003cp data-start=\"4294\" data-end=\"4499\"\u003e\u003cstrong data-start=\"4294\" data-end=\"4314\"\u003eExpert-Endorsed:\u003c\/strong\u003e Trusted and recommended by top hair stylists and colorists worldwide, Electric London’s products are an essential tool for professionals in creating beautiful, high-performance styles.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"cloud-burst","title":"Electric Cloud Burst Mousse","description":"\u003ch3 data-end=\"167\" data-start=\"128\"\u003eElectric Cloud Burst Mousse – 200ml\u003c\/h3\u003e\n\u003cp data-end=\"224\" data-start=\"169\"\u003e\u003cstrong data-end=\"224\" data-start=\"169\"\u003eFull-Volume, Touchable Texture for Effortless Style\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"657\" data-start=\"226\"\u003eElectric Cloud Burst Mousse is the ultimate styling mousse for adding volume, body, and bounce to your hair. This lightweight, airy mousse creates the perfect foundation for voluminous styles, while providing long-lasting hold and texture without any crunch. Whether you're looking for big, bouncy curls or just want to boost natural volume, Cloud Burst Mousse delivers a soft, touchable finish with a polished, salon-quality look.\u003c\/p\u003e\n\u003cp data-end=\"676\" data-start=\"659\"\u003e\u003cstrong data-end=\"676\" data-start=\"659\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1243\" data-start=\"677\"\u003e\n\u003cli data-end=\"795\" data-start=\"677\"\u003e\n\u003cp data-end=\"795\" data-start=\"679\"\u003e\u003cstrong data-end=\"708\" data-start=\"679\"\u003eVolumizing \u0026amp; Texturizing:\u003c\/strong\u003e Instantly lifts hair at the roots, adding full-bodied volume and long-lasting texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"901\" data-start=\"796\"\u003e\n\u003cp data-end=\"901\" data-start=\"798\"\u003e\u003cstrong data-end=\"827\" data-start=\"798\"\u003eLightweight \u0026amp; Non-Greasy:\u003c\/strong\u003e Offers volume without weighing hair down or leaving it sticky or crunchy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1030\" data-start=\"902\"\u003e\n\u003cp data-end=\"1030\" data-start=\"904\"\u003e\u003cstrong data-end=\"925\" data-start=\"904\"\u003eNatural Movement:\u003c\/strong\u003e Delivers soft, touchable texture that moves with you, ensuring your hair stays light and bouncy all day.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1143\" data-start=\"1031\"\u003e\n\u003cp data-end=\"1143\" data-start=\"1033\"\u003e\u003cstrong data-end=\"1056\" data-start=\"1033\"\u003eHumidity Resistant:\u003c\/strong\u003e Helps to prevent frizz and flyaways, keeping your volume intact no matter the weather.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1243\" data-start=\"1144\"\u003e\n\u003cp data-end=\"1243\" data-start=\"1146\"\u003e\u003cstrong data-end=\"1171\" data-start=\"1146\"\u003eVegan \u0026amp; Cruelty-Free:\u003c\/strong\u003e A gentle, ethical product that’s kind to both your hair and the planet.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1271\" data-start=\"1245\"\u003e\u003cstrong data-end=\"1271\" data-start=\"1245\"\u003eIngredients Spotlight:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1791\" data-start=\"1272\"\u003e\n\u003cli data-end=\"1408\" data-start=\"1272\"\u003e\n\u003cp data-end=\"1408\" data-start=\"1274\"\u003e\u003cstrong data-end=\"1291\" data-start=\"1274\"\u003eRice Protein:\u003c\/strong\u003e Adds body, fullness, and strength to the hair, helping to boost volume and provide structure without causing damage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1542\" data-start=\"1409\"\u003e\n\u003cp data-end=\"1542\" data-start=\"1411\"\u003e\u003cstrong data-end=\"1442\" data-start=\"1411\"\u003ePanthenol (Pro-Vitamin B5):\u003c\/strong\u003e Enhances hair’s moisture retention, giving it shine and softness while protecting against breakage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1681\" data-start=\"1543\"\u003e\n\u003cp data-end=\"1681\" data-start=\"1545\"\u003e\u003cstrong data-end=\"1567\" data-start=\"1545\"\u003eWheat Amino Acids:\u003c\/strong\u003e Help to fortify the hair and create lasting texture, improving the overall manageability and volume of your hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1791\" data-start=\"1682\"\u003e\n\u003cp data-end=\"1791\" data-start=\"1684\"\u003e\u003cstrong data-end=\"1704\" data-start=\"1684\"\u003eCitrus Extracts:\u003c\/strong\u003e Energize the hair, offering a light, fresh scent while promoting smoothness and shine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1816\" data-start=\"1793\"\u003e\u003cstrong data-end=\"1816\" data-start=\"1793\"\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2092\" data-start=\"1817\"\u003e\n\u003cli data-end=\"1891\" data-start=\"1817\"\u003e\n\u003cp data-end=\"1891\" data-start=\"1819\"\u003eAdds soft, bouncy volume to all hair types without the weight or crunch.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1972\" data-start=\"1892\"\u003e\n\u003cp data-end=\"1972\" data-start=\"1894\"\u003eProtects hair from humidity and frizz while keeping your style intact all day.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2092\" data-start=\"1973\"\u003e\n\u003cp data-end=\"2092\" data-start=\"1975\"\u003ePerfect for creating voluminous curls, waves, or adding texture to straight hair for a more natural, effortless look.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2382\" data-start=\"2094\"\u003e\u003cstrong data-end=\"2109\" data-start=\"2094\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eShake well before use. Apply a generous amount of mousse to damp hair, focusing on the roots and mid-lengths. Use your fingers or a comb to distribute evenly. Style as desired, either blow-drying for added volume or letting it air dry for a more natural, textured finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ReelStyleExchange","offers":[{"title":"Default Title","offer_id":50361361039657,"sku":null,"price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/2733\/7257\/files\/8D5567DA-49DD-42CC-BCB0-3E94E6E58467.jpg?v=1751902491"},{"product_id":"preparation-spray","title":"Electric Preparation Spray","description":"\u003ch3 data-start=\"79\" data-end=\"117\"\u003eElectric Preparation Spray – 250ml\u003c\/h3\u003e\n\u003cp data-start=\"119\" data-end=\"168\"\u003e\u003cstrong data-start=\"119\" data-end=\"168\"\u003eThe Perfect Foundation for Effortless Styling\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"170\" data-end=\"579\"\u003eElectric Preparation Spray is the essential pre-styling product for achieving flawless hair with ease. This lightweight, versatile spray preps your hair for any styling routine by adding texture, volume, and heat protection. Whether you’re blow-drying, curling, or straightening, it ensures your hair is ready for the perfect style, while protecting against heat damage and enhancing your hair’s natural body.\u003c\/p\u003e\n\u003cp data-start=\"581\" data-end=\"598\"\u003e\u003cstrong data-start=\"581\" data-end=\"598\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"599\" data-end=\"1191\"\u003e\n\u003cli data-start=\"599\" data-end=\"727\"\u003e\n\u003cp data-start=\"601\" data-end=\"727\"\u003e\u003cstrong data-start=\"601\" data-end=\"627\"\u003ePre-Styling Essential:\u003c\/strong\u003e Creates the perfect foundation for all styling techniques, providing texture and volume that lasts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"728\" data-end=\"860\"\u003e\n\u003cp data-start=\"730\" data-end=\"860\"\u003e\u003cstrong data-start=\"730\" data-end=\"750\"\u003eHeat Protection:\u003c\/strong\u003e Shields hair from the damaging effects of heat styling tools like blow dryers, flat irons, and curling wands.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"861\" data-end=\"1004\"\u003e\n\u003cp data-start=\"863\" data-end=\"1004\"\u003e\u003cstrong data-start=\"863\" data-end=\"889\"\u003eAdds Texture \u0026amp; Volume:\u003c\/strong\u003e Lightweight formula boosts hair's body and texture without weighing it down, giving you bouncy, full-looking hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1005\" data-end=\"1102\"\u003e\n\u003cp data-start=\"1007\" data-end=\"1102\"\u003e\u003cstrong data-start=\"1007\" data-end=\"1025\"\u003eFrizz Control:\u003c\/strong\u003e Helps to smooth hair, preventing frizz and flyaways from ruining your style.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1103\" data-end=\"1191\"\u003e\n\u003cp data-start=\"1105\" data-end=\"1191\"\u003e\u003cstrong data-start=\"1105\" data-end=\"1130\"\u003eVegan \u0026amp; Cruelty-Free:\u003c\/strong\u003e Formulated with care for both your hair and the environment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1193\" data-end=\"1219\"\u003e\u003cstrong data-start=\"1193\" data-end=\"1219\"\u003eIngredients Spotlight:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1220\" data-end=\"1713\"\u003e\n\u003cli data-start=\"1220\" data-end=\"1352\"\u003e\n\u003cp data-start=\"1222\" data-end=\"1352\"\u003e\u003cstrong data-start=\"1222\" data-end=\"1239\"\u003eRice Protein:\u003c\/strong\u003e Strengthens hair and provides a flexible hold, making it easier to style without the risk of damage or breakage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1353\" data-end=\"1467\"\u003e\n\u003cp data-start=\"1355\" data-end=\"1467\"\u003e\u003cstrong data-start=\"1355\" data-end=\"1374\"\u003ePro-Vitamin B5:\u003c\/strong\u003e Adds moisture to the hair, keeping it soft and healthy while promoting shine and smoothness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1468\" data-end=\"1585\"\u003e\n\u003cp data-start=\"1470\" data-end=\"1585\"\u003e\u003cstrong data-start=\"1470\" data-end=\"1489\"\u003ePolyquaternium:\u003c\/strong\u003e Helps to seal in moisture, smooth the cuticle, and protect the hair from environmental factors.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1586\" data-end=\"1713\"\u003e\n\u003cp data-start=\"1588\" data-end=\"1713\"\u003e\u003cstrong data-start=\"1588\" data-end=\"1608\"\u003eCitrus Extracts:\u003c\/strong\u003e Adds freshness while protecting the hair against environmental stressors and boosting its natural shine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1715\" data-end=\"1738\"\u003e\u003cstrong data-start=\"1715\" data-end=\"1738\"\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1739\" data-end=\"2003\"\u003e\n\u003cli data-start=\"1739\" data-end=\"1832\"\u003e\n\u003cp data-start=\"1741\" data-end=\"1832\"\u003ePerfect for prepping your hair before styling, ensuring a smoother, more controlled finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1833\" data-end=\"1903\"\u003e\n\u003cp data-start=\"1835\" data-end=\"1903\"\u003eProtects your hair from heat damage while adding volume and texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1904\" data-end=\"2003\"\u003e\n\u003cp data-start=\"1906\" data-end=\"2003\"\u003eKeeps your style in place longer without the heaviness or crunch of traditional styling products.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2005\" data-end=\"2268\"\u003e\u003cstrong data-start=\"2005\" data-end=\"2020\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eSpray evenly onto damp hair before styling. Comb through to distribute the product, then proceed with your usual styling routine—whether blow-drying, curling, or straightening. For best results, use as a foundation for all your heat styling needs.\u003c\/p\u003e","brand":"ReelStyleExchange","offers":[{"title":"Default Title","offer_id":50361372868905,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/2733\/7257\/files\/D23D7149-D67F-4890-95E0-BF75E54831AE.jpg?v=1751902756"},{"product_id":"e-spray","title":"Electric E Spray- Finishing Spray","description":"\u003ch3 data-start=\"104\" data-end=\"150\"\u003eElectric E Spray – Finishing Spray – 250ml\u003c\/h3\u003e\n\u003cp data-start=\"152\" data-end=\"211\"\u003e\u003cstrong data-start=\"152\" data-end=\"211\"\u003eHold, Shine, and Protect – The Ultimate Finishing Touch\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"640\"\u003eElectric E Spray is a professional-grade finishing spray that offers the perfect balance of strong hold and natural movement. Designed to give your hair a flawless finish, this lightweight spray locks in your style while adding a glossy, touchable shine. Whether you're looking to add volume, control frizz, or protect against humidity, Electric E Spray ensures your hair stays in place all day without feeling stiff or sticky.\u003c\/p\u003e\n\u003cp data-start=\"642\" data-end=\"659\"\u003e\u003cstrong data-start=\"642\" data-end=\"659\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"660\" data-end=\"1295\"\u003e\n\u003cli data-start=\"660\" data-end=\"807\"\u003e\n\u003cp data-start=\"662\" data-end=\"807\"\u003e\u003cstrong data-start=\"662\" data-end=\"694\"\u003eFlexible, Long-Lasting Hold:\u003c\/strong\u003e Provides all-day hold without the crunch, keeping your hair perfectly styled while maintaining natural movement.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"808\" data-end=\"936\"\u003e\n\u003cp data-start=\"810\" data-end=\"936\"\u003e\u003cstrong data-start=\"810\" data-end=\"834\"\u003eHumidity Resistance:\u003c\/strong\u003e Helps protect against frizz and flyaways, ensuring your style stays smooth, even in humid conditions.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"937\" data-end=\"1052\"\u003e\n\u003cp data-start=\"939\" data-end=\"1052\"\u003e\u003cstrong data-start=\"939\" data-end=\"966\"\u003eShine-Boosting Formula:\u003c\/strong\u003e Adds a brilliant, healthy shine to your hair, giving it a polished and glossy finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1053\" data-end=\"1191\"\u003e\n\u003cp data-start=\"1055\" data-end=\"1191\"\u003e\u003cstrong data-start=\"1055\" data-end=\"1078\"\u003eProtective Barrier:\u003c\/strong\u003e Guards hair from environmental stressors and pollution, keeping it looking fresh and vibrant throughout the day.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1192\" data-end=\"1295\"\u003e\n\u003cp data-start=\"1194\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1194\" data-end=\"1219\"\u003eVegan \u0026amp; Cruelty-Free:\u003c\/strong\u003e A luxurious, ethical formula that’s safe for both your hair and the planet.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1297\" data-end=\"1323\"\u003e\u003cstrong data-start=\"1297\" data-end=\"1323\"\u003eIngredients Spotlight:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1324\" data-end=\"1743\"\u003e\n\u003cli data-start=\"1324\" data-end=\"1466\"\u003e\n\u003cp data-start=\"1326\" data-end=\"1466\"\u003e\u003cstrong data-start=\"1326\" data-end=\"1357\"\u003ePanthenol (Pro-Vitamin B5):\u003c\/strong\u003e Helps to add moisture, smoothness, and strength to hair, promoting a healthy shine without weighing it down.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1467\" data-end=\"1600\"\u003e\n\u003cp data-start=\"1469\" data-end=\"1600\"\u003e\u003cstrong data-start=\"1469\" data-end=\"1488\"\u003eCitrus Extract:\u003c\/strong\u003e Refreshes and revitalizes hair, providing protection against environmental damage while adding a natural shine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1601\" data-end=\"1740\"\u003e\n\u003cp data-start=\"1603\" data-end=\"1740\"\u003e\u003cstrong data-start=\"1603\" data-end=\"1632\"\u003eHydrolyzed Wheat Protein:\u003c\/strong\u003e Strengthens hair strands, boosting volume and texture while preventing hair from becoming limp or lifeless.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1744\" data-end=\"1767\"\u003e\u003cstrong data-start=\"1744\" data-end=\"1767\"\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1768\" data-end=\"2041\"\u003e\n\u003cli data-start=\"1768\" data-end=\"1845\"\u003e\n\u003cp data-start=\"1770\" data-end=\"1845\"\u003eOffers the perfect level of hold without making hair feel stiff or crunchy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1846\" data-end=\"1951\"\u003e\n\u003cp data-start=\"1848\" data-end=\"1951\"\u003eProtects against humidity and environmental stressors, keeping your style intact no matter the weather.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1952\" data-end=\"2041\"\u003e\n\u003cp data-start=\"1954\" data-end=\"2041\"\u003eAdds an enviable, healthy shine to any hair type, leaving it looking fresh and radiant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2043\" data-end=\"2288\"\u003e\u003cstrong data-start=\"2043\" data-end=\"2058\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eAfter styling, hold the can 8-10 inches from your hair and lightly spray over your finished look. For extra volume or texture, focus on the roots and spray liberally. Reapply as needed throughout the day for added hold and shine.\u003c\/p\u003e","brand":"ReelStyleExchange","offers":[{"title":"Default Title","offer_id":50361382240553,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/2733\/7257\/files\/90ECF116-3780-4292-9252-5990A7AB446C.jpg?v=1751902756"},{"product_id":"smoothing-cream","title":"Electric Smoothing Cream","description":"\u003cp data-end=\"117\" data-start=\"0\"\u003e \u003c\/p\u003e\n\u003chr data-end=\"122\" data-start=\"119\"\u003e\n\u003ch3 data-end=\"160\" data-start=\"124\"\u003eElectric Smoothing Cream – 150ml\u003c\/h3\u003e\n\u003cp data-end=\"218\" data-start=\"162\"\u003e\u003cstrong data-end=\"218\" data-start=\"162\"\u003eAchieve Smooth, Silky Hair with Long-Lasting Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"582\" data-start=\"220\"\u003eElectric Smoothing Cream is your go-to styling solution for taming frizz and adding smoothness to unruly hair. This lightweight, non-greasy cream transforms the texture of your hair, leaving it silky, soft, and controlled. Perfect for all hair types, it provides humidity resistance and heat protection, ensuring a polished, frizz-free finish that lasts all day.\u003c\/p\u003e\n\u003cp data-end=\"601\" data-start=\"584\"\u003e\u003cstrong data-end=\"601\" data-start=\"584\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1154\" data-start=\"602\"\u003e\n\u003cli data-end=\"689\" data-start=\"602\"\u003e\n\u003cp data-end=\"689\" data-start=\"604\"\u003e\u003cstrong data-end=\"622\" data-start=\"604\"\u003eFrizz Control:\u003c\/strong\u003e Smooths and tames frizzy, flyaway hair for a sleek, polished look.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"822\" data-start=\"690\"\u003e\n\u003cp data-end=\"822\" data-start=\"692\"\u003e\u003cstrong data-end=\"712\" data-start=\"692\"\u003eHeat Protection:\u003c\/strong\u003e Shields hair from heat styling tools, reducing the risk of damage from blow-drying, flat ironing, or curling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"948\" data-start=\"823\"\u003e\n\u003cp data-end=\"948\" data-start=\"825\"\u003e\u003cstrong data-end=\"854\" data-start=\"825\"\u003eLightweight \u0026amp; Non-Greasy:\u003c\/strong\u003e Delivers a natural, soft texture without weighing down your hair or leaving it feeling heavy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1054\" data-start=\"949\"\u003e\n\u003cp data-end=\"1054\" data-start=\"951\"\u003e\u003cstrong data-end=\"973\" data-start=\"951\"\u003eLong-Lasting Hold:\u003c\/strong\u003e Keeps your hair smooth and controlled throughout the day, no matter the weather.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1154\" data-start=\"1055\"\u003e\n\u003cp data-end=\"1154\" data-start=\"1057\"\u003e\u003cstrong data-end=\"1082\" data-start=\"1057\"\u003eVegan \u0026amp; Cruelty-Free:\u003c\/strong\u003e A guilt-free, ethical choice that’s both effective and kind to animals.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1182\" data-start=\"1156\"\u003e\u003cstrong data-end=\"1182\" data-start=\"1156\"\u003eIngredients Spotlight:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1656\" data-start=\"1183\"\u003e\n\u003cli data-end=\"1312\" data-start=\"1183\"\u003e\n\u003cp data-end=\"1312\" data-start=\"1185\"\u003e\u003cstrong data-end=\"1201\" data-start=\"1185\"\u003eShea Butter:\u003c\/strong\u003e Deeply nourishes and hydrates the hair, helping to soften and smooth each strand without buildup or heaviness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1428\" data-start=\"1313\"\u003e\n\u003cp data-end=\"1428\" data-start=\"1315\"\u003e\u003cstrong data-end=\"1343\" data-start=\"1315\"\u003eHydrolyzed Silk Protein:\u003c\/strong\u003e Adds strength and shine to your hair while enhancing smoothness and reducing static.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1550\" data-start=\"1429\"\u003e\n\u003cp data-end=\"1550\" data-start=\"1431\"\u003e\u003cstrong data-end=\"1445\" data-start=\"1431\"\u003eAloe Vera:\u003c\/strong\u003e Soothes and conditions the hair, leaving it soft, shiny, and manageable while improving overall texture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1656\" data-start=\"1551\"\u003e\n\u003cp data-end=\"1656\" data-start=\"1553\"\u003e\u003cstrong data-end=\"1570\" data-start=\"1553\"\u003eNatural Oils:\u003c\/strong\u003e A blend of oils that helps seal moisture and protects hair from environmental damage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1681\" data-start=\"1658\"\u003e\u003cstrong data-end=\"1681\" data-start=\"1658\"\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1920\" data-start=\"1682\"\u003e\n\u003cli data-end=\"1782\" data-start=\"1682\"\u003e\n\u003cp data-end=\"1782\" data-start=\"1684\"\u003ePerfect for all hair types, from straight to curly, keeping frizz at bay and adding manageability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1853\" data-start=\"1783\"\u003e\n\u003cp data-end=\"1853\" data-start=\"1785\"\u003eProvides heat protection to keep your strands healthy while styling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1920\" data-start=\"1854\"\u003e\n\u003cp data-end=\"1920\" data-start=\"1856\"\u003eAchieves salon-quality smoothness that lasts throughout the day.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2206\" data-start=\"1922\"\u003e\u003cstrong data-end=\"1937\" data-start=\"1922\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eApply a small amount of Electric Smoothing Cream to damp hair, distributing evenly from root to tip. Style as desired, using a blow dryer or flat iron for extra smoothness, or allow to air dry for a more natural look. For extra shine, apply a small amount to dry hair\u003c\/p\u003e","brand":"ReelStyleExchange","offers":[{"title":"Default Title","offer_id":50361390104873,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/2733\/7257\/files\/18476E97-340E-43DB-A904-D7D363F77F13.jpg?v=1751902756"},{"product_id":"english-rose-serum","title":"Electric English Rose Serum","description":"\u003chr\u003e\n\u003ch3\u003eElectric English Rose Serum – 30ml\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIndulge Your Hair with Luxurious Hydration and Shine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eElectric English Rose Serum is a sophisticated, multi-purpose treatment that delivers an ultra-nourishing boost to your hair. Infused with the delicate essence of English roses, this lightweight serum enhances the natural beauty of your locks by adding shine, moisture, and protection against environmental stressors. Perfect for all hair types, it’s the ideal finishing touch for silky, smooth, and beautifully fragrant hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIntense Shine \u0026amp; Softness:\u003c\/strong\u003e Adds a radiant, glossy finish while keeping hair silky and smooth without weighing it down.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHeat Protection:\u003c\/strong\u003e Forms a protective barrier against the damaging effects of heat styling tools, reducing the risk of dryness and split ends.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eFrizz Control:\u003c\/strong\u003e Tames flyaways and smooths unruly hair, giving you a polished, salon-worthy look.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLight, Floral Fragrance:\u003c\/strong\u003e A subtle, luxurious scent of English rose that lingers gently, elevating your hair care routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVegan \u0026amp; Cruelty-Free:\u003c\/strong\u003e A guilt-free, ethical choice for your beauty regimen.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients Spotlight:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eEnglish Rose Extract:\u003c\/strong\u003e Renowned for its nourishing properties, English rose helps hydrate and repair dry or damaged hair, leaving it feeling soft and restored.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e Rich in antioxidants, fatty acids, and Vitamin E, argan oil deeply moisturizes, strengthens, and protects hair from damage, promoting overall hair health.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSilicone Derivatives:\u003c\/strong\u003e Provides an ultra-smooth finish and high-shine, ensuring your hair looks polished and healthy all day.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect for adding a glossy, frizz-free finish without feeling greasy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps protect hair from heat damage while keeping it light and bouncy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe floral fragrance creates a calming, luxurious experience with every application.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eApply a few drops of Electric English Rose Serum to damp or dry hair. Distribute evenly, focusing on the ends and any frizzy areas. Style as usual and enjoy smooth, radiant hair all day.\u003c\/p\u003e\n\u003cp\u003eLight weight quick dry oil\u003c\/p\u003e","brand":"ReelStyleExchange","offers":[{"title":"Default Title","offer_id":50361399378217,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/2733\/7257\/files\/1EADF357-4907-4F0B-94EC-265AE2729FF4.jpg?v=1751902756"},{"product_id":"shaping-paste","title":"Electric Shaping Paste","description":"\u003cp\u003eVersatile textured styling-\u003c\/p\u003e\n\u003cp\u003eHOLD : Flexible definition without stiffness\u003cbr\u003eFINISH :  Silk-like, matte or natural texture\u003cbr\u003eWHO IS IT FOR :  Short to medium-length hair\u003cbr\u003eFEELS : Lightweight; no buildup; easily washable\u003cbr\u003eBEST KNOWN FOR : textured, defined, or tousled styles with ease\u003c\/p\u003e\n\u003cp\u003eWHY CHOOSE THIS OVER OTHER POMADES: \u003cbr\u003e • Provides versatile, flexible hold that works across various styles—whether you want crisp definition or casual texture. \u003cbr\u003e • Leaves a silk-textured finish that looks polished but still natural, avoiding tackiness or heaviness. \u003cbr\u003e • Lightweight and easy to wash out, so it doesn’t weigh down the hair or require rigorous shampooing. \u003cbr\u003e • Ideal for short to medium-length hair, offering volume, texture, and a matte or subtly natural finish.\u003c\/p\u003e\n\u003cp\u003eHOW WE LIKE TO USE IT : \u003cbr\u003e 1. Scoop a small amount (about fingertip-sized) and warm it between your palms until it’s evenly distributed.\u003cbr\u003e 2. Apply to dry or towel-dried hair, working from roots to ends—or focus on areas where you want texture or hold. \u003cbr\u003e 3. Style as desired—go for messy, sleek, textured, or defined looks. Use fingers or tools; fingers give a more undone finish. For added texture, “knead” the paste into hair lengths. \u003cbr\u003e 4. Optional: For stronger hold, finish with a light mist of hairspray.\u003c\/p\u003e\n\u003cp\u003eWHAT ELECTRIC LONDON WANTS YOU TO KNOW: The Electric °C-4 Shaping Paste is a lightweight, salon-quality styling product designed to deliver sharp definition and texture without leaving a sticky residue or buildup. It offers a silky, non-greasy finish and allows hair to move freely while maintaining shape. The formula was developed by Electric’s creative team, led by award-winning stylist Mark Woolley—rooted in two decades of R\u0026amp;D for professional results.\u003c\/p\u003e","brand":"Electric","offers":[{"title":"Default Title","offer_id":50361402622249,"sku":null,"price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/2733\/7257\/files\/C77D6878-0C05-4FC0-BD60-BA1E5F883B78.jpg?v=1750265907"},{"product_id":"colour-protect-shampoo","title":"Electric Colour Protect Shampoo","description":"\u003ch3 data-end=\"186\" data-start=\"143\"\u003eElectric Colour Protect Shampoo – 250ml\u003c\/h3\u003e\n\u003cp data-end=\"236\" data-start=\"188\"\u003e\u003cstrong data-end=\"236\" data-start=\"188\"\u003ePreserve Your Vibrant Colour with Every Wash\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"644\" data-start=\"238\"\u003eElectric Colour Protect Shampoo is a salon-quality formula designed to keep your colour-treated hair looking vibrant, shiny, and healthy for longer. Ideal for all hair types, this sulfate-free shampoo gently cleanses while protecting and enhancing your colour. Infused with nourishing ingredients, it helps seal in moisture, combat fading, and prevent damage, so your hair stays looking fresh and luminous.\u003c\/p\u003e\n\u003cp data-end=\"663\" data-start=\"646\"\u003e\u003cstrong data-end=\"663\" data-start=\"646\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1274\" data-start=\"664\"\u003e\n\u003cli data-end=\"787\" data-start=\"664\"\u003e\n\u003cp data-end=\"787\" data-start=\"666\"\u003e\u003cstrong data-end=\"688\" data-start=\"666\"\u003eColour Protection:\u003c\/strong\u003e Shields colour-treated hair from fading, keeping your tones rich and vibrant between salon visits.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"892\" data-start=\"788\"\u003e\n\u003cp data-end=\"892\" data-start=\"790\"\u003e\u003cstrong data-end=\"811\" data-start=\"790\"\u003eGentle Cleansing:\u003c\/strong\u003e Free from harsh sulfates, it cleanses without stripping away moisture or colour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1043\" data-start=\"893\"\u003e\n\u003cp data-end=\"1043\" data-start=\"895\"\u003e\u003cstrong data-end=\"922\" data-start=\"895\"\u003eHydrating \u0026amp; Nourishing:\u003c\/strong\u003e Enriched with essential ingredients to nourish the hair and restore softness, while maintaining the health of the scalp.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1159\" data-start=\"1044\"\u003e\n\u003cp data-end=\"1159\" data-start=\"1046\"\u003e\u003cstrong data-end=\"1064\" data-start=\"1046\"\u003eUV Protection:\u003c\/strong\u003e Protects against the damaging effects of UV rays, which can cause colour to fade more quickly.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1274\" data-start=\"1160\"\u003e\n\u003cp data-end=\"1274\" data-start=\"1162\"\u003e\u003cstrong data-end=\"1194\" data-start=\"1162\"\u003eSulfate-Free \u0026amp; Cruelty-Free:\u003c\/strong\u003e A gentle, vegan-friendly formula that’s safe for both your hair and the planet.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1302\" data-start=\"1276\"\u003e\u003cstrong data-end=\"1302\" data-start=\"1276\"\u003eIngredients Spotlight:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1814\" data-start=\"1303\"\u003e\n\u003cli data-end=\"1421\" data-start=\"1303\"\u003e\n\u003cp data-end=\"1421\" data-start=\"1305\"\u003e\u003cstrong data-end=\"1320\" data-start=\"1305\"\u003eUV Filters:\u003c\/strong\u003e Helps protect your hair from the harmful effects of the sun, keeping your colour vibrant and bright.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1561\" data-start=\"1422\"\u003e\n\u003cp data-end=\"1561\" data-start=\"1424\"\u003e\u003cstrong data-end=\"1440\" data-start=\"1424\"\u003eCoconut Oil:\u003c\/strong\u003e Packed with fatty acids, coconut oil penetrates deep into the hair to hydrate, nourish, and strengthen from root to tip.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1672\" data-start=\"1562\"\u003e\n\u003cp data-end=\"1672\" data-start=\"1564\"\u003e\u003cstrong data-end=\"1582\" data-start=\"1564\"\u003eSilicone-Free:\u003c\/strong\u003e Leaves no residue, ensuring that hair feels light and silky without any unwanted buildup.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1814\" data-start=\"1673\"\u003e\n\u003cp data-end=\"1814\" data-start=\"1675\"\u003e\u003cstrong data-end=\"1706\" data-start=\"1675\"\u003ePanthenol (Pro-Vitamin B5):\u003c\/strong\u003e Enhances hair’s moisture retention and smoothness, while strengthening the strands and preventing breakage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1839\" data-start=\"1816\"\u003e\u003cstrong data-end=\"1839\" data-start=\"1816\"\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2032\" data-start=\"1840\"\u003e\n\u003cli data-end=\"1911\" data-start=\"1840\"\u003e\n\u003cp data-end=\"1911\" data-start=\"1842\"\u003ePrevents colour fade, so your hair looks freshly coloured for longer.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1975\" data-start=\"1912\"\u003e\n\u003cp data-end=\"1975\" data-start=\"1914\"\u003eGently cleanses and adds moisture without weighing hair down.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2029\" data-start=\"1976\"\u003e\n\u003cp data-end=\"2029\" data-start=\"1978\"\u003eProtects from environmental damage and UV exposure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2258\" data-start=\"2033\"\u003e\u003cstrong data-end=\"2048\" data-start=\"2033\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eApply a small amount of Electric Colour Protect Shampoo to damp hair and lather gently. Massage into scalp and hair, then rinse thoroughly. For optimal results, follow with Electric Colour Protect Conditioner.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Electric","offers":[{"title":"Default Title","offer_id":50361404883241,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/2733\/7257\/files\/57C93A27-0FF9-4E89-8320-B4DFE20B4D0A.jpg?v=1751901607"},{"product_id":"untitled-may18_18-00","title":"Blonde Life Shampoo","description":"\u003ch3 data-start=\"128\" data-end=\"168\"\u003eElectric Blonde Life Shampoo – 250ml\u003c\/h3\u003e\n\u003cp data-start=\"170\" data-end=\"218\"\u003e\u003cstrong data-start=\"170\" data-end=\"218\"\u003eBrighten, Tone, and Nourish Your Blonde Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"220\" data-end=\"628\"\u003eElectric Blonde Life Shampoo is specifically formulated to keep your blonde hair looking vibrant, fresh, and healthy. Whether you have platinum, balayage, or sun-kissed highlights, this gentle yet powerful shampoo cleanses while neutralizing brassiness and enhancing your natural tones. Infused with nourishing ingredients, it restores moisture, leaving your hair feeling soft, shiny, and brilliantly blonde.\u003c\/p\u003e\n\u003cp data-start=\"630\" data-end=\"647\"\u003e\u003cstrong data-start=\"630\" data-end=\"647\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"648\" data-end=\"1291\"\u003e\n\u003cli data-start=\"648\" data-end=\"769\"\u003e\n\u003cp data-start=\"650\" data-end=\"769\"\u003e\u003cstrong data-start=\"650\" data-end=\"675\"\u003eToning \u0026amp; Brightening:\u003c\/strong\u003e Reduces yellow and brassy tones, ensuring your blonde stays bright, cool, and true to colour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"770\" data-end=\"902\"\u003e\n\u003cp data-start=\"772\" data-end=\"902\"\u003e\u003cstrong data-start=\"772\" data-end=\"793\"\u003eGentle Cleansing:\u003c\/strong\u003e A sulfate-free formula that cleanses without stripping natural oils, keeping your hair hydrated and healthy.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"903\" data-end=\"1028\"\u003e\n\u003cp data-start=\"905\" data-end=\"1028\"\u003e\u003cstrong data-start=\"905\" data-end=\"933\"\u003eHydration \u0026amp; Nourishment:\u003c\/strong\u003e Restores moisture to dry, colour-treated hair with every wash, keeping strands soft and silky.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1029\" data-end=\"1149\"\u003e\n\u003cp data-start=\"1031\" data-end=\"1149\"\u003e\u003cstrong data-start=\"1031\" data-end=\"1049\"\u003eUV Protection:\u003c\/strong\u003e Protects blonde hair from sun exposure, which can cause fading or damage to colour-treated strands.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1150\" data-end=\"1291\"\u003e\n\u003cp data-start=\"1152\" data-end=\"1291\"\u003e\u003cstrong data-start=\"1152\" data-end=\"1177\"\u003eVegan \u0026amp; Cruelty-Free:\u003c\/strong\u003e Free from harmful chemicals and not tested on animals, making it a kind choice for both your hair and the planet.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1293\" data-end=\"1319\"\u003e\u003cstrong data-start=\"1293\" data-end=\"1319\"\u003eIngredients Spotlight:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1320\" data-end=\"1871\"\u003e\n\u003cli data-start=\"1320\" data-end=\"1470\"\u003e\n\u003cp data-start=\"1322\" data-end=\"1470\"\u003e\u003cstrong data-start=\"1322\" data-end=\"1341\"\u003ePurple Pigment:\u003c\/strong\u003e Acts as a neutralizer, helping to tone down brassy, yellow undertones, leaving your blonde hair with a cooler, more refined hue.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1471\" data-end=\"1618\"\u003e\n\u003cp data-start=\"1473\" data-end=\"1618\"\u003e\u003cstrong data-start=\"1473\" data-end=\"1487\"\u003eArgan Oil:\u003c\/strong\u003e Rich in essential fatty acids and Vitamin E, argan oil helps hydrate, repair, and add shine to your hair without weighing it down.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1619\" data-end=\"1752\"\u003e\n\u003cp data-start=\"1621\" data-end=\"1752\"\u003e\u003cstrong data-start=\"1621\" data-end=\"1635\"\u003eVitamin E:\u003c\/strong\u003e An antioxidant that protects the hair from environmental stressors, preventing damage while maintaining hair health.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1753\" data-end=\"1871\"\u003e\n\u003cp data-start=\"1755\" data-end=\"1871\"\u003e\u003cstrong data-start=\"1755\" data-end=\"1771\"\u003eCoconut Oil:\u003c\/strong\u003e Moisturizes and nourishes, penetrating deep into the hair to restore softness, shine, and strength.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1873\" data-end=\"1896\"\u003e\u003cstrong data-start=\"1873\" data-end=\"1896\"\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1897\" data-end=\"2101\"\u003e\n\u003cli data-start=\"1897\" data-end=\"1962\"\u003e\n\u003cp data-start=\"1899\" data-end=\"1962\"\u003eKeeps blonde hair looking fresh and cool-toned with every wash.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1963\" data-end=\"2030\"\u003e\n\u003cp data-start=\"1965\" data-end=\"2030\"\u003eGently cleanses and hydrates without stripping moisture or color.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2031\" data-end=\"2101\"\u003e\n\u003cp data-start=\"2033\" data-end=\"2101\"\u003eHelps protect your blonde hues from environmental damage and fading.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2103\" data-end=\"2319\"\u003e\u003cstrong data-start=\"2103\" data-end=\"2118\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eMassage a generous amount of Blonde Life Shampoo into wet hair, working it into a rich lather. Rinse thoroughly and repeat if necessary. For best results, follow with Electric Blonde Life Conditioner.\u003c\/p\u003e","brand":"ReelStyleExchange","offers":[{"title":"Default Title","offer_id":50361415532841,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/2733\/7257\/files\/263727F8-88DF-43F4-BC36-7D2AEFD362D5.jpg?v=1751901853"},{"product_id":"blonde-life-conditioner","title":"Electric Blonde Life Conditioner","description":"\u003ch3 data-start=\"174\" data-end=\"218\"\u003eElectric Blonde Life Conditioner – 250ml\u003c\/h3\u003e\n\u003cp data-start=\"220\" data-end=\"262\"\u003e\u003cstrong data-start=\"220\" data-end=\"262\"\u003eRevitalize \u0026amp; Nourish Your Blonde Locks\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"264\" data-end=\"696\"\u003eElectric Blonde Life Conditioner by Electric London is the ultimate hair care solution for blonde, highlighted, and grey hair. This luxurious, rich formula is expertly crafted to keep your blonde hair soft, shiny, and healthy. Specially designed to tone, hydrate, and enhance the natural beauty of blonde hair, this conditioner offers a gentle yet effective treatment that leaves your hair feeling revitalized without the heaviness.\u003c\/p\u003e\n\u003cp data-start=\"698\" data-end=\"715\"\u003e\u003cstrong data-start=\"698\" data-end=\"715\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"716\" data-end=\"1239\"\u003e\n\u003cli data-start=\"716\" data-end=\"835\"\u003e\n\u003cp data-start=\"718\" data-end=\"835\"\u003e\u003cstrong data-start=\"718\" data-end=\"736\"\u003eToning Action:\u003c\/strong\u003e Neutralizes unwanted yellow and brassy tones, leaving you with cooler, more vibrant blonde shades.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"836\" data-end=\"979\"\u003e\n\u003cp data-start=\"838\" data-end=\"979\"\u003e\u003cstrong data-start=\"838\" data-end=\"857\"\u003eDeep Hydration:\u003c\/strong\u003e Infused with nourishing ingredients that hydrate and replenish moisture, ensuring your blonde hair stays soft and smooth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"980\" data-end=\"1095\"\u003e\n\u003cp data-start=\"982\" data-end=\"1095\"\u003e\u003cstrong data-start=\"982\" data-end=\"1009\"\u003eStrengthens \u0026amp; Protects:\u003c\/strong\u003e Helps to fortify the hair shaft and protect against damage, split ends, and breakage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1096\" data-end=\"1239\"\u003e\n\u003cp data-start=\"1098\" data-end=\"1239\"\u003e\u003cstrong data-start=\"1098\" data-end=\"1130\"\u003eSulfate-Free \u0026amp; Cruelty-Free:\u003c\/strong\u003e Gentle on both your hair and the environment, this conditioner is free from sulfates, parabens, and cruelty.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1241\" data-end=\"1267\"\u003e\u003cstrong data-start=\"1241\" data-end=\"1267\"\u003eIngredients Spotlight:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1268\" data-end=\"1722\"\u003e\n\u003cli data-start=\"1268\" data-end=\"1411\"\u003e\n\u003cp data-start=\"1270\" data-end=\"1411\"\u003e\u003cstrong data-start=\"1270\" data-end=\"1289\"\u003ePurple Pigment:\u003c\/strong\u003e Fights brassiness by neutralizing yellow and orange undertones, leaving your blonde hair looking fresh and salon-perfect.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1412\" data-end=\"1566\"\u003e\n\u003cp data-start=\"1414\" data-end=\"1566\"\u003e\u003cstrong data-start=\"1414\" data-end=\"1428\"\u003eArgan Oil:\u003c\/strong\u003e Packed with essential fatty acids and Vitamin E, argan oil helps repair damaged hair, restores shine, and promotes long-lasting softness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1567\" data-end=\"1719\"\u003e\n\u003cp data-start=\"1569\" data-end=\"1719\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1597\"\u003eHydrolyzed Silk Protein:\u003c\/strong\u003e This powerful protein strengthens hair from the inside out, giving it body and smoothness while preventing future damage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1723\" data-end=\"1746\"\u003e\u003cstrong data-start=\"1723\" data-end=\"1746\"\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1747\" data-end=\"1961\"\u003e\n\u003cli data-start=\"1747\" data-end=\"1823\"\u003e\n\u003cp data-start=\"1749\" data-end=\"1823\"\u003eThe perfect blend of toning and hydration – no more dull, dry blonde hair!\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1824\" data-end=\"1902\"\u003e\n\u003cp data-start=\"1826\" data-end=\"1902\"\u003eRestores the natural beauty of your highlights and balayage with every wash.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1903\" data-end=\"1961\"\u003e\n\u003cp data-start=\"1905\" data-end=\"1961\"\u003eAdds long-lasting shine without weighing your hair down.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1963\" data-end=\"2205\"\u003e\u003cstrong data-start=\"1963\" data-end=\"1978\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eAfter washing with Electric Blonde Life Shampoo, apply a generous amount of conditioner to damp hair. Leave for 2-3 minutes, then rinse thoroughly. For best results, use regularly to keep your blonde looking fresh and vibrant.\u003c\/p\u003e","brand":"ReelStyleExchange","offers":[{"title":"Default Title","offer_id":50361422512425,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/2733\/7257\/files\/71F4D5AA-FCEE-453C-8C9D-9B18D8AF9E47.jpg?v=1751901853"},{"product_id":"invisible-volume-chalk","title":"Invisible Volume Chalk","description":"\u003ch3 data-start=\"97\" data-end=\"140\"\u003eElectric Invisible Volume Chalk – 150ml\u003c\/h3\u003e\n\u003cp data-start=\"142\" data-end=\"197\"\u003e\u003cstrong data-start=\"142\" data-end=\"197\"\u003eInstant Volume \u0026amp; Root Lift with a Weightless Finish\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"199\" data-end=\"587\"\u003eElectric Invisible Volume Chalk is the secret weapon for achieving effortless, voluminous hair with a clean, natural look. This innovative powder spray instantly adds root lift, texture, and volume without any residue or stiffness. Perfect for fine, limp hair or anyone seeking that \"just-styled\" volume, it delivers an airy, full-bodied finish that feels lightweight and moves naturally.\u003c\/p\u003e\n\u003cp data-start=\"589\" data-end=\"606\"\u003e\u003cstrong data-start=\"589\" data-end=\"606\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"607\" data-end=\"1304\"\u003e\n\u003cli data-start=\"607\" data-end=\"724\"\u003e\n\u003cp data-start=\"609\" data-end=\"724\"\u003e\u003cstrong data-start=\"609\" data-end=\"630\"\u003eInvisible Volume:\u003c\/strong\u003e Adds instant lift and body at the roots without leaving any visible powder or chalky residue.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"725\" data-end=\"856\"\u003e\n\u003cp data-start=\"727\" data-end=\"856\"\u003e\u003cstrong data-start=\"727\" data-end=\"755\"\u003eLightweight \u0026amp; Touchable:\u003c\/strong\u003e Achieves full volume and texture while maintaining a soft, natural feel—no stiffness or crunchiness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"857\" data-end=\"992\"\u003e\n\u003cp data-start=\"859\" data-end=\"992\"\u003e\u003cstrong data-start=\"859\" data-end=\"883\"\u003eRoot Lift \u0026amp; Texture:\u003c\/strong\u003e Perfect for adding height and lift to flat hair, creating a fuller, more voluminous look that lasts all day.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"993\" data-end=\"1122\"\u003e\n\u003cp data-start=\"995\" data-end=\"1122\"\u003e\u003cstrong data-start=\"995\" data-end=\"1017\"\u003eLong-Lasting Hold:\u003c\/strong\u003e Provides a flexible hold that allows movement, while keeping your style intact, even through a busy day.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1123\" data-end=\"1227\"\u003e\n\u003cp data-start=\"1125\" data-end=\"1227\"\u003e\u003cstrong data-start=\"1125\" data-end=\"1157\"\u003eIdeal for Fine or Thin Hair:\u003c\/strong\u003e Adds the appearance of thicker, fuller hair without weighing it down.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1228\" data-end=\"1304\"\u003e\n\u003cp data-start=\"1230\" data-end=\"1304\"\u003e\u003cstrong data-start=\"1230\" data-end=\"1255\"\u003eVegan \u0026amp; Cruelty-Free:\u003c\/strong\u003e A guilt-free, ethical option for beautiful hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1306\" data-end=\"1332\"\u003e\u003cstrong data-start=\"1306\" data-end=\"1332\"\u003eIngredients Spotlight:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1333\" data-end=\"1703\"\u003e\n\u003cli data-start=\"1333\" data-end=\"1473\"\u003e\n\u003cp data-start=\"1335\" data-end=\"1473\"\u003e\u003cstrong data-start=\"1335\" data-end=\"1346\"\u003eSilica:\u003c\/strong\u003e A lightweight powder that absorbs excess oils and adds texture to the hair, enhancing volume and creating a fresh, clean look.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1474\" data-end=\"1582\"\u003e\n\u003cp data-start=\"1476\" data-end=\"1582\"\u003e\u003cstrong data-start=\"1476\" data-end=\"1504\"\u003eHydrolyzed Silk Protein:\u003c\/strong\u003e Strengthens hair and adds a touch of softness, keeping hair light and smooth.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1583\" data-end=\"1700\"\u003e\n\u003cp data-start=\"1585\" data-end=\"1700\"\u003e\u003cstrong data-start=\"1585\" data-end=\"1605\"\u003eCitrus Extracts:\u003c\/strong\u003e Refresh and energize your hair, providing a clean, healthy look and promoting a natural shine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1704\" data-end=\"1727\"\u003e\u003cstrong data-start=\"1704\" data-end=\"1727\"\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1728\" data-end=\"2003\"\u003e\n\u003cli data-start=\"1728\" data-end=\"1822\"\u003e\n\u003cp data-start=\"1730\" data-end=\"1822\"\u003eInstantly gives lifeless hair a boost with volume and texture—perfect for on-the-go styling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1823\" data-end=\"1915\"\u003e\n\u003cp data-start=\"1825\" data-end=\"1915\"\u003eLightweight and invisible, so your hair feels natural, not weighed down by heavy products.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1916\" data-end=\"2003\"\u003e\n\u003cp data-start=\"1918\" data-end=\"2003\"\u003eIdeal for refreshing your hair between washes, adding lift, and absorbing excess oil.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2005\" data-end=\"2303\"\u003e\u003cstrong data-start=\"2005\" data-end=\"2020\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eShake well and hold the can about 6-8 inches from your roots. Section your hair and lightly spray onto the roots, focusing on areas where you want extra lift. Gently massage with your fingers to blend and style as desired. For added texture, apply throughout your lengths and ends.\u003c\/p\u003e","brand":"Electric","offers":[{"title":"Default Title","offer_id":50373309006121,"sku":"","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/2733\/7257\/files\/5EB5AADA-1A55-4D79-8974-3AA5FCB20D64.jpg?v=1751902756"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/2733\/7257\/collections\/Screenshot_2025-08-04_11.24.22_AM.png?v=1754321216","url":"https:\/\/reelstylebeauty.com\/collections\/electric.oembed?page=2","provider":"ReelStyleExchange","version":"1.0","type":"link"}