{"product_id":"shaping-paste","title":"Electric Shaping Paste","description":"\u003cp\u003eVersatile textured styling-\u003c\/p\u003e\n\u003cp\u003eHOLD : Flexible definition without stiffness\u003cbr\u003eFINISH :  Silk-like, matte or natural texture\u003cbr\u003eWHO IS IT FOR :  Short to medium-length hair\u003cbr\u003eFEELS : Lightweight; no buildup; easily washable\u003cbr\u003eBEST KNOWN FOR : textured, defined, or tousled styles with ease\u003c\/p\u003e\n\u003cp\u003eWHY CHOOSE THIS OVER OTHER POMADES: \u003cbr\u003e • Provides versatile, flexible hold that works across various styles—whether you want crisp definition or casual texture. \u003cbr\u003e • Leaves a silk-textured finish that looks polished but still natural, avoiding tackiness or heaviness. \u003cbr\u003e • Lightweight and easy to wash out, so it doesn’t weigh down the hair or require rigorous shampooing. \u003cbr\u003e • Ideal for short to medium-length hair, offering volume, texture, and a matte or subtly natural finish.\u003c\/p\u003e\n\u003cp\u003eHOW WE LIKE TO USE IT : \u003cbr\u003e 1. Scoop a small amount (about fingertip-sized) and warm it between your palms until it’s evenly distributed.\u003cbr\u003e 2. Apply to dry or towel-dried hair, working from roots to ends—or focus on areas where you want texture or hold. \u003cbr\u003e 3. Style as desired—go for messy, sleek, textured, or defined looks. Use fingers or tools; fingers give a more undone finish. For added texture, “knead” the paste into hair lengths. \u003cbr\u003e 4. Optional: For stronger hold, finish with a light mist of hairspray.\u003c\/p\u003e\n\u003cp\u003eWHAT ELECTRIC LONDON WANTS YOU TO KNOW: The Electric °C-4 Shaping Paste is a lightweight, salon-quality styling product designed to deliver sharp definition and texture without leaving a sticky residue or buildup. It offers a silky, non-greasy finish and allows hair to move freely while maintaining shape. The formula was developed by Electric’s creative team, led by award-winning stylist Mark Woolley—rooted in two decades of R\u0026amp;D for professional results.\u003c\/p\u003e","brand":"Electric","offers":[{"title":"Default Title","offer_id":50361402622249,"sku":null,"price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/2733\/7257\/files\/C77D6878-0C05-4FC0-BD60-BA1E5F883B78.jpg?v=1750265907","url":"https:\/\/reelstylebeauty.com\/products\/shaping-paste","provider":"ReelStyleExchange","version":"1.0","type":"link"}